talking about business related issues, solutions, and technologies, you
will almost always group businesses as small and large. While the
separation is there, it won’t be wrong to say that in a modern where
digital technologies prevail, it should not be a problem for small
businesses to compete with large ones. The large corporations have the
advantage of having more resources without a doubt. However, there was
not a time in the past when growing and expanding was as easy for small
businesses as it is today.
Digital Marketing for Everyone
marketing starts with a website today. When it comes to website
designs, more money does not always mean a better design. If you are
working with the right people and are clear about your requirements,
your website can be just as impressive as the website of a large
business. In fact, internet users today are more in favor of simplistic
websites with a focus on the information they are looking for rather
than the glitter and sparkle.
As for social media marketing, there
is no difference in the size of the market that small and large
businesses have to target. They are both targeting global audiences and
how good they are at it is not defined by how much money they put in
their marketing efforts. Social media marketing is free marketing, so
there is no excuse as to who has more resources.
And if you
believe that the large corporations make it to the top of the search
engine results, you always have a better and more effective niche to
compete within – local. With local search engine optimization, small
businesses can compete with the medium and large businesses head to
head. In simple words, regardless of the size of the business, everyone
has access to the same market and same people today. What matters is who
does it better.
Digital Solutions Are Available Specifically for Small Businesses
it comes to software solutions for businesses, the focus is not on
large corporations anymore. Today, all types of software solutions have
their versions built specifically for small businesses. These digital
solutions allow small businesses to cut down their costs and make use of
the same technologies that large companies are using.
example of CRMs. At one point, there was a notion that customer
relationship management software are only for large businesses, but the
things have changed quite a bit today. Web-based CRM are a revelation
for small businesses. First, these CRMs provide great marketing,
database, customer service and sales solutions to the businesses.
Second, they are unbelievably affordable. If you own a small business,
you don’t even have to worry about software integration, hardware
compatibility, updates, and upgrades, etc. Keep in mind that with
in-house solutions, these are the costs that make it difficult for small
businesses to grow financially.
With web-based solutions designed
for small businesses, you can now have access to a world-class CRM at a
fractional monthly or yearly cost. Other affordable digital solutions
available include invoicing software, bookkeeping software, payroll
Customers Have the Power in Hands
Internet has empowered customers like never before. You can’t say that
just because a business is in multiple countries, it will be impressive
enough for people to buy its products. The amazing thing about today’s
economy is the power that customers have in their hands. Online
reviewing websites, YouTube videos, blogs, etc. are among many platforms
that allow customers to know more about businesses. In fact, even
Google now puts business ratings and customer reviews right within its
What this means is that when a customer searches
for a business today, he/she is already able to see the reputation of
the product they are going to buy. Furthermore, negative reviews from
customers can greatly affect the sales of business, giving other
businesses a chance to make their name.
Furthermore, it’s not just
the quality of products that matters today. In the modern world,
businesses are competing for better customer experience. If your
business can give customers the experience they are looking for, your
growth is inevitable despite the small size of your business.
Funding Is No Issue for Startups
is always the starting days that matter the most for business. When you
are a startup, you are looking for ways to fund your business so you
can materialize your idea and polish your product/service according to
the requirements of the customers. Finding a platform where you could
connect with investors was a challenge in the past. This is not an issue
With like our websites, it is easier than ever for small
businesses to get in touch with investors and get the right amount of
investment that sets them on the path of growth. These are websites that
act as a bridge between investors from all around the world and
startups. With traditional banks and lenders, you are only limited to a
local audience of investors. When you can’t find an investor in your
local market, your hopes are almost dead.
With online funding
websites, all you have to do is create a convincing pitch that explains
the viability of your startup to the investors and its scope. Your pitch
along with all the necessary information that you think investors
should see goes on the website where it is visible to hundreds and
thousands of investors. If you have done your homework and have a team
of right professionals on board, getting the right investment is just a
matter of hours or days.
You can see that a small business can overcome almost all of their challenges much more efficiently today. Starting a business has become so easy that even students can be entrepreneurs today. They can lay the foundation for a business using just their pocket money. From connecting with the right investors to cutting down operational costs, all can be done from the comfort of a person’s home. The only thing that makes the difference today is if you are confident enough to take the first step.